Kenya Correspondence Association (KCA), today closes a two-day training of journalists on debunking fake news.
The event held in Kisumu aims to help journalists drawn from electronic, print and digital media to understand the damages caused by untrue information and how to verify news stories.
The veteran journalist who is the organization head, said misinformation emanating from social media and biased sources has rocked the media industry not only in Kenya but across the world hence damaging reputations of individuals and organizations.
“Fake news that is fueld by technological advancement has become a major problem in kenya putting journalists under severe test and while it is good to give instant information, there is need to build trust by disseminating accurate and reliable content,” he said
He further asked the participants to beware of dishonest stories, use of fabricated headlines with intent to mislead and increase readership because they unnecessarily damage reputations, in most cases financially and politically.
KCA has been rolling out topical capacity building programs across the country to restore professionalism and objectivity in the media industry.
Mr. Andrew Limo media consultant and Caroline Gaita of Mzalendo Trust were among the event’s facilitators.